Cookie Policy

This Cookie Policy explains how cookies and similar tracking technologies are used on this website, including pages related to Pinnacle, its sportsbook, online casino products, and related content. It is intended to help you understand what data may be collected when you browse our site, why that data is used, and what choices you have.

This policy should be read alongside our Privacy Policy and any terms that apply to your use of the website. By continuing to use the site, you acknowledge that cookies may be used as described here, subject to your preferences and any consent choices required by law.

What Cookies Really Do on This Site

Cookies are small text files placed on your device when you visit a website. They help a site remember your actions and preferences over time, such as login status, language choices, pages viewed, and other settings that improve usability.

Cookies can be set directly by us, which are commonly called first-party cookies, or by selected third parties that provide services on our behalf. Similar technologies, such as pixels, tags, SDKs, and local storage, may also be used for related purposes, including analytics, security, and advertising.

Cookies do not usually give us direct access to information stored on your computer or mobile device. Instead, they help the website recognize your browser and support certain features and functions.

Why Cookies Matter for Security, Speed, and User Experience

We use cookies to keep the website working properly and to improve how it performs. Some cookies are necessary for core functions, such as page navigation, security checks, fraud prevention, session management, and load balancing.

Other cookies help us understand how visitors use the website. For example, they may show which pages are viewed most often, how visitors move through the site, whether certain pages return error messages, and how content can be improved. This helps us make the website faster, more stable, and easier to use.

Cookies may also remember your preferences. That can include your location settings, consent choices, preferred language, or display options, so you do not need to re-enter them each time you return.

On pages connected to gambling content, cookies may also support features that make comparisons, brand reviews, bonus pages, or payment method filters easier to use. If you visit a page about a brand like Pinnacle, for example, certain cookies may help preserve your browsing preferences during that session.

The Main Types of Cookies You May Encounter

We use different categories of cookies for different reasons. The specific cookies active on the site may change from time to time as services are added, updated, or removed.

Essential Cookies That Keep the Website Running

Essential cookies are required for the website to function properly. These cookies allow you to move around the site, use secure areas, submit forms, manage consent preferences, and access basic features.

Without these cookies, parts of the website may not work as intended. Because they are necessary for the operation of the site, these cookies are generally enabled by default and do not require the same level of consent as non-essential cookies where permitted by applicable law.

Examples of essential cookie functions may include maintaining session integrity, protecting against malicious traffic, preventing spam submissions, and supporting server stability.

Functional Cookies That Remember Useful Choices

Functional cookies allow the website to remember settings and preferences that improve your experience. These may include items such as language selection, region, user interface adjustments, or previously entered form data that saves time on future visits.

These cookies are not always strictly necessary, but they make the site more convenient and personalized. If you disable them, certain saved settings may be lost, and some tools may need to be reset each time you visit.

Performance Cookies That Show Us What Works

Performance cookies collect information about how visitors use the website. This data is usually aggregated and helps us measure page speed, user flow, navigation patterns, and general site performance.

These cookies help us answer practical questions, such as which content is most useful, whether visitors can easily find support information, and where technical issues may be affecting the browsing experience. The information gathered through performance cookies is commonly used to improve site design, content quality, and loading times.

Marketing Cookies and Advertising Technologies

Marketing cookies are used to measure the effectiveness of campaigns, limit repeated ads, and deliver content that may be more relevant to your interests. They may track browsing behavior across this and other websites over time.

These cookies can be set by us or by third-party advertising, social media, analytics, or affiliate partners. In some cases, they help us understand whether a visit came from a partner link, promotion, or external campaign.

If you choose to disable marketing cookies, you may still see advertisements, but they may be less relevant to your interests and less tailored to your browsing behavior.

First-Party and Third-Party Cookies Explained Clearly

First-party cookies are placed directly by this website. They are commonly used for core website operations, preferences, analytics, and consent management.

Third-party cookies are set by external service providers whose tools or content appear on our website or support website functionality. These may include analytics providers, security partners, embedded media providers, live chat tools, advertising networks, affiliate tracking systems, and social sharing services.

For example, if the website uses an analytics platform to understand how visitors interact with articles, or a chat provider to support user questions, those providers may place their own cookies subject to their own privacy and cookie practices.

We do not control every third-party cookie directly. When third-party services are used, their data practices are governed by their own policies in addition to ours.

How Consent Works on This Website

Where required by applicable law, we ask for your consent before placing non-essential cookies on your device. This usually happens through a cookie banner, pop-up, or preference center when you first visit the site.

You can typically choose to accept all cookies, reject non-essential cookies, or customize your settings by category. Your preferences may be stored using a cookie so the site can remember your decision on future visits.

Please note that withdrawing consent does not usually affect the lawfulness of cookie use before your choice was changed. It does, however, affect future use of non-essential cookies on your device through this website.

How to Manage, Disable, or Delete Cookies

You can control cookies in several ways. Most browsers allow you to review, block, or delete cookies through their settings menus. Depending on the browser you use, you may be able to block all cookies, accept only certain cookies, or receive a warning before a cookie is stored.

You can usually manage cookie settings in popular browsers through the privacy or security section. On mobile devices, cookie controls may also be available through browser settings or operating system privacy controls.

If you disable or delete cookies, some parts of the website may not function properly. For example, pages may load less efficiently, preferences may not be saved, consent settings may reset, and some interactive features may become unavailable.

You may also be able to manage certain third-party advertising cookies through industry opt-out tools. However, opting out of targeted advertising does not mean you will stop seeing ads entirely. It generally means the ads you see may be less personalized.

What Happens If You Refuse Cookies

If you choose not to allow non-essential cookies, you can still continue using many parts of the website. However, some functions may be limited.

For example, disabling functional cookies may prevent the site from remembering display settings or region preferences. Blocking performance cookies may reduce our ability to improve the website based on visitor behavior. Rejecting marketing cookies may affect how relevant promotions or external partner tracking appear.

Essential cookies are still likely to be used where necessary to deliver the service you request, maintain security, and support basic website operations.

Data Collected Through Cookies

Depending on the cookie and its purpose, information collected may include your IP address, browser type, device type, operating system, approximate location, referring website, pages visited, time spent on pages, links clicked, session identifiers, and user preference settings.

This information may be combined with other data where permitted by law and where necessary for security, analytics, or service delivery. In most cases, cookie-based data is used in a way that does not directly identify you by name, though it may still be considered personal data under applicable privacy laws.

Any personal data processed through cookies will be handled in accordance with our Privacy Policy and relevant legal requirements.

Third-Party Services That May Set Cookies

We may use trusted third-party providers to support website functionality and operations. These may include providers for website analytics, performance monitoring, fraud prevention, content delivery, customer support, embedded tools, affiliate attribution, or advertising measurement.

If a third-party service places cookies through our site, that provider may collect information directly from your browser in line with its own terms and privacy practices. We encourage users to review those policies when relevant, especially if they interact with embedded content, external widgets, or promotional materials.

Third-party services can change over time, so the exact list of providers may not always remain the same.

How Long Cookies Stay on Your Device

Some cookies are session cookies. These are temporary and expire once you close your browser.

Others are persistent cookies, which remain on your device for a set period or until you delete them manually. Persistent cookies are often used to remember your preferences and recognize your browser on return visits.

The lifespan of each cookie depends on its purpose and the settings chosen by the party that placed it.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the law, technology, website functionality, or the services we use. When updates are made, the revised version will be posted on this page with an updated effective date if appropriate.

We encourage you to review this page periodically so you stay informed about how cookies are used and what choices remain available to you.

Questions About Privacy and Cookie Use

If you have questions about this Cookie Policy, our use of cookies, or any privacy-related issue connected to the website, you can contact us through the support options available on the site.

If your question relates specifically to Pinnacle account services rather than this website, Pinnacle lists support options such as live chat, an FAQ section, and email support at “customerservice@pinnacle.com.”

Your continued use of the website after any policy updates means the latest version of this Cookie Policy will apply, subject to any consent rights you may have under applicable law.